Démarches créatives
CARAVELLE :
The request
Brief : Caravelle has long been a world-renowned luxury grocery reference.
The fruits from elsewhere are exported from the most distant countries.
Request : Réaliser une étiquette de pots de confiture de fruits exotiques
Specification : Flexography, print area:140x130mm + quadrichromy.
Communcation axis : Travel, luxury, singularity
Target : General public, gourmet, concerned about eating healthy foods
Investigation
Competition : FAUCHON Paris
Experimentation
To arrive at the final model, I went through the experimentation. So I made a series of several roughs with different concepts.
Embodiment
For this jam Caravelle label, I chose to smash a caravelle for travel and autheticity. With a transparent label to see the texture of the jam (lime, papaya, litchi...).
YOGATEZ-VOUS
The request
Brief : Of indian origin, yoga appaeared now 5 000 years ago. The first objectif of yoga is health, the body is considered a sacred temple which it makes take care of.
Request : Create a logo and a communication support for a yoga teacher.
Specification : Make a logo without falling into the clicher of yoga.
Communication axis : Body, meditation
Target : Men/Wommen/Young mothers/Children - 25/50 years, who need to relax from relaxation.
Investigation
Competition : Other yoga teachers in the same geographical area.
Experimentation
To arrive at the final model, I went through the experimentation. So I made a series of several roughs with different concepts.
Realisation
I chose to retain this logo because it is not in the stereotype of yoga in order to stand out from the competitors. It remind a person happy to do yoga, to relax. It evokes yoga by its curved shape. Pastel colours evoke inner peace.